5 Ways PR Measurement is like Predicting Who Will Win the NCAA
ShareWith the college football season in full swing, I’m having a harder time focusing. After all, the college basketball season is only about one month away. There’s nothing I love more than college...
View ArticlePR Needs a Moneyball Makeover
ShareEven though The Lion King in 3D topped the box office this weekend, I raced to see the new Brad Pitt flick, Moneyball. I read the book on which the movie is based when I was in college just...
View ArticleMarketing Mixers May Need a Cooking Lesson
ShareLately my boyfriend and I have been getting into cooking. Nothing terribly fancy just yet, but we’ve been cooking homemade meals every night for a couple months now. Whenever we select a new...
View ArticleClik here to view.
Searchmetrics: A Tale of Two Visibilities
ShareLast month I wrote about a demo of Searchmetrics Essentials, and this weekend I had the chance to get a first-hand look at the dashboard. Essentials looks at the connection between social and...
View ArticleSeeing Through the Expected Results Weeds
ShareThink about the last report you wrote or read. What was it about? What was the biggest takeaway? Now think about the data behind the report. Ideally that report told the same story as the data. It...
View ArticlePlanning Must be as Detailed as Measurement Will Be
ShareYou can measure nearly anything you wish so long as you plan properly in advance. It sounds simple, but it can be extremely tedious and detailed to ensure you will be able to measure exactly what...
View ArticleResults are in the Eye of the Beholder
ShareAt one point or another, we’ve all heard a version of this story: A king brings six men into a dark building. They cannot see anything. The king says to them, “I have bought this animal from the...
View ArticleHow Cher’s Closet Can Help You Measure Anything
ShareGrowing up, I watched the movie Clueless about once each week. I loved that movie. And seeing it on TV the other day reminded me of two things: 1) I missed a lot of drug and sex jokes when I was a...
View ArticleMeasure Twice (at Least), Act Once
ShareWhen you’re beginning a new campaign, it’s important to think through and execute at least two rounds of measurement: preliminary research and results. (There is a good argument for measuring...
View ArticleReducing Attribution Uncertainty
ShareI’ve talked about measurement’s unsolvable problem before. Attribution is quite impossible with all of the complex and untraceable connections between our offline and online lives. That being...
View Article5 Ways PR Measurement is like Predicting Who Will Win the NCAA
With the college football season in full swing, I’m having a harder time focusing. After all, the college basketball season is only about one month away. There’s nothing I love more than college...
View ArticlePR Needs a Moneyball Makeover
Even though The Lion King in 3D topped the box office this weekend, I raced to see the new Brad Pitt flick, Moneyball. I read the book on which the movie is based when I was in college just getting...
View ArticleMarketing Mixers May Need a Cooking Lesson
Lately my boyfriend and I have been getting into cooking. Nothing terribly fancy just yet, but we’ve been cooking homemade meals every night for a couple months now. Whenever we select a new recipe, I...
View ArticleClik here to view.
Searchmetrics: A Tale of Two Visibilities
Last month I wrote about a demo of Searchmetrics Essentials, and this weekend I had the chance to get a first-hand look at the dashboard. Essentials looks at the connection between social and search...
View ArticleSeeing Through the Expected Results Weeds
Think about the last report you wrote or read. What was it about? What was the biggest takeaway? Now think about the data behind the report. Ideally that report told the same story as the data. It...
View ArticlePlanning Must be as Detailed as Measurement Will Be
You can measure nearly anything you wish so long as you plan properly in advance. It sounds simple, but it can be extremely tedious and detailed to ensure you will be able to measure exactly what you...
View ArticleResults are in the Eye of the Beholder
At one point or another, we’ve all heard a version of this story: A king brings six men into a dark building. They cannot see anything. The king says to them, “I have bought this animal from the wild...
View ArticleHow Cher’s Closet Can Help You Measure Anything
Growing up, I watched the movie Clueless about once each week. I loved that movie. And seeing it on TV the other day reminded me of two things: 1) I missed a lot of drug and sex jokes when I was a kid,...
View ArticleMeasure Twice (at Least), Act Once
When you’re beginning a new campaign, it’s important to think through and execute at least two rounds of measurement: preliminary research and results. (There is a good argument for measuring along the...
View ArticleReducing Attribution Uncertainty
I’ve talked about measurement’s unsolvable problem before. Attribution is quite impossible with all of the complex and untraceable connections between our offline and online lives. That being said,...
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